Smailor vs Intercom
Intercom is a customer service platform built around an AI agent that answers customers itself, with in-app messaging, a help center and product tours. Smailor is a shared inbox for customer email, with a website chat, where people answer and the AI only sorts.
| Intercom | Smailor | |
|---|---|---|
| How it is billed | Per seat, plus a fee for each conversation the AI agent resolves | Per account: 6 people for €3.99 a month on Starter, 50 for €31.99 on Business |
| Who answers | An AI agent first, then your team | Your team, always |
| Email on your domain | Yes | Yes. SPF, DKIM, DMARC and BIMI checked and graded for each domain |
| Live chat | Yes, with an in-app messenger | Yes, on every paid plan from Solo, answered by people |
| Help center, product tours | Yes | No |
| AI | An AI agent that answers customers, billed per resolution | Sorting, priority and spam filter on Pro and Business, translation from Solo, on Smailor servers in the EU. No AI answers your customers |
Intercom changes its prices often: see their pricing page. Smailor prices are on the plans page. Checked October 2026.
What changes for a small team
With per-seat pricing, adding the person who answers on weekends costs a seat. With a fee per AI resolution, a busy month costs more.
Incoming mail has no limit and, like replies, never counts. Only new conversations you start do: 100 a month on Free, 5,000 on Pro.
When Intercom is the better choice
If you run a product with thousands of users and want an AI agent to answer most questions on its own, inside your app, with a help center behind it, Intercom is built for that and Smailor is not.
Questions people ask first
- Is Smailor an Intercom alternative?
- For a small team whose customers write by email and website chat, yes. For in-app messaging, product tours or an AI agent that answers alone, no.
- Does Smailor answer customers with AI?
- No. It sorts incoming mail into groups, scores priority, filters spam and translates messages, on a model hosted by Smailor in the EU. Replies are written by your team.
- Can I keep my data in the EU?
- Smailor stores mail and runs its AI on Hetzner servers in Germany and Finland, under a GDPR data processing agreement that applies to every customer.
What Smailor costs
Smailor is billed per account, not per person. Free covers 3 people. Solo is €19.90 a year for 2 people. Starter is €3.99 a month for 6 people, Pro €9.99 for 16 people, Business €31.99 for 50 people, then €0.99 a month for each further person.
Incoming mail and replies never count. Each plan includes a number of new conversations you start each month (100 on Free, 20,000 on Business). Past that, a pack adds 1,000 for €2.39 a month, on any plan. VAT does not apply, so the price shown is the price charged.
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