Smailor vs Intercom

Intercom is a customer service platform built around an AI agent that answers customers itself, with in-app messaging, a help center and product tours. Smailor is a shared inbox for customer email, with a website chat, where people answer and the AI only sorts.

IntercomSmailor
How it is billedPer seat, plus a fee for each conversation the AI agent resolvesPer account: 6 people for €3.99 a month on Starter, 50 for €31.99 on Business
Who answersAn AI agent first, then your teamYour team, always
Email on your domainYesYes. SPF, DKIM, DMARC and BIMI checked and graded for each domain
Live chatYes, with an in-app messengerYes, on every paid plan from Solo, answered by people
Help center, product toursYesNo
AIAn AI agent that answers customers, billed per resolutionSorting, priority and spam filter on Pro and Business, translation from Solo, on Smailor servers in the EU. No AI answers your customers

Intercom changes its prices often: see their pricing page. Smailor prices are on the plans page. Checked October 2026.

What changes for a small team

With per-seat pricing, adding the person who answers on weekends costs a seat. With a fee per AI resolution, a busy month costs more.

Incoming mail has no limit and, like replies, never counts. Only new conversations you start do: 100 a month on Free, 5,000 on Pro.

When Intercom is the better choice

If you run a product with thousands of users and want an AI agent to answer most questions on its own, inside your app, with a help center behind it, Intercom is built for that and Smailor is not.

Questions people ask first

Is Smailor an Intercom alternative?
For a small team whose customers write by email and website chat, yes. For in-app messaging, product tours or an AI agent that answers alone, no.
Does Smailor answer customers with AI?
No. It sorts incoming mail into groups, scores priority, filters spam and translates messages, on a model hosted by Smailor in the EU. Replies are written by your team.
Can I keep my data in the EU?
Smailor stores mail and runs its AI on Hetzner servers in Germany and Finland, under a GDPR data processing agreement that applies to every customer.

What Smailor costs

Smailor is billed per account, not per person. Free covers 3 people. Solo is €19.90 a year for 2 people. Starter is €3.99 a month for 6 people, Pro €9.99 for 16 people, Business €31.99 for 50 people, then €0.99 a month for each further person.

Incoming mail and replies never count. Each plan includes a number of new conversations you start each month (100 on Free, 20,000 on Business). Past that, a pack adds 1,000 for €2.39 a month, on any plan. VAT does not apply, so the price shown is the price charged.

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